Fabienne Moquet-Chatenier

Qualitative Research Consultant

What do I do

I help businesses to develop their brands by getting a better understanding of their consumers via various qualitative methods.As a French researcher living in the UK for over 15 years, I work on both sides of the channel, with in-depth knowledge of both cultures.Qualitative consultant for the last 10 years, I work either directly for commissioning clients or as freelance for research agencies, from large multinationals to small boutiques, for short missions or longer-term contracts.

Background

Prior to starting Moquet Chatenier Research Limited, I have worked both agency & client sides (Ipsos Director, 11 years at Unilever as European and Global CMI) which gives me a firsthand experience on how to grow international brands and be consumer centric .

Services

  • Full service : your qualitative research from start to finish

  • Recruitment management

  • French and English moderation

  • Methods : Focus groups, Interviews, Online communities, UX research

  • Scope of projects includes : ideation, U&A, NPD, Concept, Packaging, design, Communication development, Brand development

Accreditations

Unilever
AQR
ICG

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